Starting from scratch… a product

The confidence to know what the users need before they have your product.

This week’s article is about the process of coming up with an idea for a product and building it. I’m not going to waste your time with the steps of product development, I’m sure you can find at least 10 good ones within 10 seconds of scrolling through Google’s first result page. Instead I want to focus on the ideation part from a…